Marketing and Brand Development

Whether you looking for a cost effective and complete control brand category or if you want to create a private label with unique pack size and innovative design we have the experience and ability to meet your package design and marketing needs. Our customers can select from our many Impex brands and pack counts including No-Wet’s^®, Sea Dreams^® and Tiny Jeans^® for baby diapers, Wet’s^® for baby wipes, and Prospero® for adult briefs and protective underwear.  Or develop your private label with custom package design for a specific product category and pack count. Our in-house design and packaging team can assist and guide you through the process or they can become your complete turn key design house.

Key to our product success is a first hand understanding of each market. Impex sales teams, designers, quality teams, and engineering spend time out in the market to stay abreast of consumer and customer needs and trends. With over 50 countries served and hundreds of customers around the world we have access to a wealth of market information on baby diapers and adult briefs and underwear. Here is the bottom line what Impex customers get from our products and marketing and brand development programs:

•    Controlled and sustainable category growth
•    Leverage brand appeal to increase sales and loyalty
•    Guarantee of product consistency and compliance
•    Boost speed to market for new or replacement SKUs
•    Increased sales volume while controlling costs

Promotions

Impex offers promotional programs designed to work across each type of retail or channel outlet. We specifically target promotional programs around your local market requirements and your customer profile. From South Africa, to Central America to North America we understand what types of product promotions and brand development works successfully in each market. Let use show you our promotional portfolio and put our years of experience to work for your program.  Here is a sampling of some of the promotional programs we have developed and implemented successfully:

•    POP materials including shelf talkers, wobblers, posters, and floor maps
•    Multi product planogram creation
•    Store flyers, BOGO, discount coupons, end of isle displays
•    Samples packs give away events in store
•    On-pack and In-pack promotional products and coupons
•    Cross product promotional events and discounts
•    Merchandisers programs
•    Product price positioning research
•    New products launch strategy planning and program development